Fishing is about people
As a young boy, Dan started out fishing with his dad off the coast of Maine. These days he takes his three young boys out around Boston. To Dan, fishing connects us with nature, taps into our instincts and challenges us to think and solve problems. It also builds community and brings people together.
People know where the fish are, not algorithms. They earn that knowledge through hard work and real expense. Computer-generated “hot spots” and online fishing reports were never something serious anglers cared about. Dan wanted a way to use modern technology to capture his own catches, and to control who sees them so he could share some or all of it in a way that felt fair and felt human.
Dan was tied into a big community of anglers in the Boston area. Whether it was a flounder trip with the kids or a run a hundred miles out, every trip began with dozens of phone calls and texts to everyone who had been out and knew about the bait, the birds and the fish.
This was the best part of fishing: the listening and the learning, week in and week out, from the people who were out there every day inventing clever techniques to trick the fish and decoding the environment to work out what was lurking beneath the surface.
Log.Fish is about sharing what you know, not locking it away
You take a photo of the catch and the app turns it into a Log Sheet, with the date and the spot filled in, and the tide, wind and weather from that exact moment kept with it. Pro Logger shows them. You add the species, the size and whatever you want to remember about how you caught it. The Log Sheet stays in your Log, and it stays yours.
Pro Clubs are a way for the real value of those Log Sheets to be passed on while they are fresh. Not as a transaction, but inside a community with a code, and the trust that comes from knowing one another. A Pro Club is open to anyone serious about fishing who is willing to pay to join and respect the Club Code.
Run charters or guide? See how a Pro Club works →
What Log.Fish is today
Two things. A free fishing log app for iPhone and Android, where one photo becomes one Log Sheet that stays yours. And Pro Clubs, where a Pro shares fresh Log Sheets with a community of serious anglers who respect the Club Code. The company is in Boston, Massachusetts, and the water it was built on runs from the coast of Maine down to Boston Harbor.
The app is for anyone who fishes. If that is you, the homepage explains it in about a minute.
The best part of fishing was never the catch. It was the phone calls, the listening and the learning from people who were out there every day. I built Log.Fish so that knowledge gets captured, stays yours, and gets shared the way it always has: between people who trust each other.
Reach a person
Have a question, or a problem with the app? Email support@log.fish. Dan reads it. The Support page has answers to the common questions, including how to delete your account.
Free on iPhone and Android
